SITUATION
TAP Wines is the brainchild of wine connoisseurs and dispensing specialists, Dispensing Solutions. Wine on tap is a cost effective and environmentally responsible method of delivering high quality wine to restauranteurs and bar owners. With the Carbon Project, TAP Wines takes another step in the right direction by planting a tree for every wine keg sold.
CHALLENGE
Our challenge was to create a campaign that succinctly let consumers know about the Carbon Project while tying the project back to an unconventional product.
SOLUTION
Here was an opportunity to spark interest in ethically-minded consumers while raising the visibility of—and strengthening—the TAP Wines brand, with clear, bold, upbeat messaging and visuals.
RESULT
The campaign was implemented across social media, the TAP Wines website, car wraps and partner restaurants. Even more importantly, hundreds of trees have been planted, to help restore a little balance to the planet.