THE SITUATION
With a growing client base and numerous awards on the horizon Green Sheep Collective felt it was time to elevate their brand.
THE CHALLENGE
Green Sheep Collective are a sustainable architecture firm. Respect for people and the environment are at the forefront of their approach to architecture. We wanted to create a brand identity that would reflect their ethos of ‘minimal environmental impact by utilising the space available’.
THE SOLUTION
We developed an amorphic brand identity system that could easily adapt to any spatial configuration or format. The minimalist brand identity splits into four – the wordmark and its acronym elements – which occupy the corners of the application creating maximum space for content to be housed. A vibrant colour palette adds personality to offset the simplicity of the brand. Axonometric illustrations, developed in collaboration with the client, help explain the techniques used in sustainable architecture, and bring added dimension to the visual language.
THE RESULTS
We created an intriguing and unexpected visual identity that stands out amongst the crowd. Bright colours and illustration combined with a design system that has direct links to the Green Sheep Collective’s architectural ethos make for a truly unique brand.