SITUATION
Norm worked with Australia’s only national, independently accredited safe abortion and contraception provider, Marie Stopes Australia, to create a contraception campaign that would raise awareness of the array of options out there. The campaign launched on World Contraception Day 2018.
CHALLENGE
Compared to other parts of the world, Australians have a narrow understanding of their options, and assume that condoms and the pill are the best available. This can mean more reliable contraception, that poses less of an impact on lifestyle, is overlooked.
SOLUTION
We designed a campaign that would let consumers know that their ‘perfect contraceptive match’ was easy to find. We paired a diverse group of models with language and imagery inspired by the world of online dating.
RESULT
The campaign targeted general medical practitioners as well as consumers, with engagement tracked via a ‘contraception finder’ website that helped users find their best match.